Dickinson State University (DSU) was named among the top in the nation in the 2018 Collegiate Advertising Awards program. The Collegiate Advertising Awards (CAA) is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.
The 2018 CAA program had more than 900 entries from the United States and Canada representing small community colleges to very large schools and universities.
Submissions were reviewed by a national panel of industry experts, with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.
Dickinson State received a Gold Award in the category of Logos/Trademarks/Mascots with the submission of the Centennial Logo. They also received a Silver Award in the Blog category for their submission of the DSU News Blog. This is the fifth consecutive year that DSU has received an award for designs submitted to CAA.
“We have a talented, creative design team,” said Marie Moe, executive director of University Relations at DSU. “Each year we submit samples of the projects we create throughout the year. We are honored to be recognized by CAA.”
Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
Representing all areas of communications, media, marketing, advertising and promotions, the 2018 Collegiate Advertising Awards program contained some of the best advertising projects arguably in the world. The Collegiate Advertising Awards is pleased to recognize the outstanding creative achievements of DSU.
All winners are posted on the Collegiate Advertising Awards website at www.collegiateadawards.com.
Judges Choice – Score of 100 percent (only 1 issued – top 1 percent)
Gold Awards – Score of 95 to 99 (top 5 percent in the nation)
Silver Awards – Score of 90 to 94 (top 12 percent in the nation)
Bronze Awards – Score of 85 to 89 (top 16 percent in the nation)
